It’s good to take breaks.. now I’m back.
Last night, I had one of the best dreams that I have had in a long time. I had a feeling of peace and internal happiness as I was witnessing scenes that I will one day achieve in my life.
I think during my training session last week at Elite Wushu Academy, a door way opened that I have been struggling to get to and through. I was sparring with one of my Shifus and during the fight, he slipped in a great knee strike-it rocked me. He hit me square in my eye.
In that moment, I felt no anger, no feeling of retaliation. I took a second to compose myself and got right back into the fight, right back into my game plan. This was truly a new level of control and experience for me and has taken me a long time of training consistently (years) to get here.
Not losing focus or becoming enraged opened up some doors. Shakespeare said, “there is no such thing as good or bad, but thinking makes it so.” I took that shot and didn’t judge it, it just was…all my mind told me was “keep going!”
In life, you’ll take some hard blows while working your plan. The natural inclination is to change your strategy, if only to avoid the pain of experiencing another blow like it. I say, the best path is to not internalize it, don’t judge it. See it for what it was and tell your mind (and body).. KEEP GOING!
I’ve been testing out multiple avenues for advertising including Facebook, LinkedIN, and Google Adwords. None have been overly successful BUT I have seen a difference in ROI for Facebook ads if I decide to run an ad that links to a Company Page vs. an External Link to a website. I have also posted different messaging “organically” on my company page and have gotten lack luster “view” results.
In a few short days, I have gone from 312 Company Page Followers to 424. My account notifications stays lit each day (which is great!). On the other side, I have ran ads that link out to my site directly and the ROI (CTR & Impressions) is pitiful for lack of a better term. I just read an article that stated Facebook’s algorithm is in the process of slashing organic reach down to 1-2% and the only way to reach those people (Your company page followers) would be to buy your way to them. <– this makes sense to me because I have seen the results of it, but didn’t know the cause —
Food For Thought — when you are creating your advertising and planning out your campaigns for social media. Understand not only the ROI you what to achieve AND the marketing message, BUT also the algorithms of the platforms you decide to advertise on. This should be done for BOTH organic and paid messages! Hope this helps!
Original article was read on LinkedIN:
Excerpt: “Facebook introduced changes to its news feed algorithm late last year which limits the organic reach of content posted to brand pages. This means those 10,000 people behind the Likes you have on your brand page won’t all see your posted content. How deep is the pain? Valleywag cites a source familiar with Facebook’s strategy claiming the social network is in the process of slashing organic reach down to 1-2%. The only way to reach those people who like your page would be to buy your way through the limitations and pay Facebook to get your post to those people.”
“Train people well enough so they can leave, treat them well enough so they don’t want to.” – R. Branson
As a business owner, I am constantly evaluating how I spend my time, what I spend my time on, and what is the return from the time spent on that particular project. When I spend the time training someone, I have a bit of a nag in my mind that fears my investment may run out the door with newly acquired skill sets and some other company is going to benefit from it.
I have read from two different motivational speakers and business consultants that the best decision is ALWAYS to train. Richard Branson (whose quote is above) and Zig Ziglar who said: “The only thing worse than training employees and losing them is to not train them and keep them.”
I can say that ALWAYS deciding to train has paid dividends in not only a more positive and connected team, but for even those that I no longer work with, I have a network of contractors that I can vouch for and KNOW will get the job done in case I ever need to outsource!
As much as you wanted to help, don’t bite off more than you can chew. Intentions are good, but results are what count.
As professionals we have to be better at networking. I went to a social event, it was actually a “new position” celebration, and there were many people from the industry or related to the industry that attended. Even though it was casual, I ended up connecting and meeting some really good contacts. When I got home and went through my card holder I only found one business card (though I had exchanged my number a few times that night via my cell phone).
One of the attendees actually told me that they only had a few cards left and were being strategic in who they passed it out to. It didn’t bother me that we didn’t exchange cards nor that I wasn’t on his “it” list. What bothers me is that the only actual card I got was from a Deputy Director, but everyone else I spoke with either had no cards or didn’t bring enough… Lesson here:
- A Senior Executive had his cards…take note.
- If you have cards…bring enough. I had my bag with me, so when I ran out, I was able to refill my card case. And YES, I always have a pack of extra with me.
- If you don’t have cards…Get Cards!
- The ART of networking is not irrelevant, it is not a lost art. On the contrary, because of the over use of technology to build connections, it has become ever more important. Passing out a biz card can be received with the same excitement as getting a hand written letter. It is even more impressive when an entry level or technical professional has them because the opposite is expected!
Not every industry requires the use of business cards – many companies are implementing better sustainability programs – but if your industry is high touch, if your executives, managers, and c-suites carry them, then you best have them yourself!
Quick note: Invest in a card case/holder. It doesn’t have to be fancy (mine is a base silver color). Passing out a card with bent edges or worn lettering is like walking out your house with a wrinkly suit. It’s not polished, it looks sloppy, and no one is really gonna take you seriously.
~If only I had the resources
~The plan I have been developing isn’t ready.
~The timing is wrong, there is no market for this idea yet.
As business owners and innovators, we can come up with a lot of reasons not to launch a product or service. Fortunately for you, boldness doesn’t require all of your ducks in a row. Just a bit of courage.
Completion. You know, that feeling of euphoria or satisfaction or relief that you get when you see something through till the end. The more you pour your heart into it, the more intense that feeling of completion. You can’t cheat or take short cuts and feel completion in the realest sense. One must envision an end goal and take every step necessary until that goal is achieved.
I was watching Oprah’s Master Class – Lenny Kravitz, on OWN and Lenny had described an experience that inspired this blog post. Lenny had a great relationship with his Grandfather, that was his father figure. Lenny had recently moved to LA with his parents and was enjoying the benefits that came with being the child of famous television stars. His grandfather, whom was the man of his own house at 7, used to wake Lenny in the wee hours of the morning to complete work in the yard. Lenny explained that his grandfather wanted to teach Lenny about completion — how to envision a goal and take each step necessary until you see it through till the end.
A truly inspiring story and a lesson that can be applied to our everyday family and professional lives. Sometimes we get lost in the cycle of day-to-day habit and routine whilst claiming a faux sense of completion at the end of it. That need not be the case.
No more shortcuts. Take every step. Envision your goal and see it through to the end.
The Next Move Is To….Wait.
You’ve done all that you can. You’ve covered the angles. You’ve set the players in motion. You’ve launched your product. You’ve opened your doors for business.
What do you do next? Sit and wait.
Doing nothing and being still are not the same things. Sometimes we unintentionally get in our own way.
You’ll see. When you’ve done what your supposed to do, everything else will take care of itself.
It’s amazing how a few extra minutes can enhance a customer’s experience.
There are 3 levels of service you can give to your customer:
- avg service
- memorable service
- or outstanding service that creates life long customers.
(Anything below avg is never to be considered)
I was chatting with a service agent looking to reset my password on an account. The agent reset my password as requested(avg service). Then, asked if I would like them to stay on the line, while I logged-in, to make sure I had no issues (memorable service). Lastly, before the call ended, they asked if there was any thing on my account or on the website that I would like to review(outstanding service). I never felt rushed.
All of this took place within a 5min time span. My issue was resolved in 1min (password reset), true service was delivered with the remaining time.
What could a few extra minutes do for your business? What about your life?